The Future of Be-Ing Original – The Importance of Authenticity

The Importance of Authenticity in the A&D World

Hosted by Woodmeister Master Builders, our panelists, BeOriginal Americas’ members, Riccardo Conti of Fantini and Karen John of Heartwork, along with moderator, AnnMarie Martin, Deputy Editor of interiors+sources magazine discussed how they influence the designers and consumers of tomorrow about the importance of authenticity, and what the fruits of that labor are for A&D.  During our discussion, they dove into what they feel other manufacturers can do to ensure a genuine design process, and how they do it with their own practices. Their commitment to originality has become rock solid, and they discussed education and awareness as one of the keys to maintaining originality.